Our Story
Austin Post is an independent label founded by Post Malone and based in Utah — a creative expression by a generational artist.
Rooted in the duality of his life, the brand brings the traditions of the American West into a refined, modern wardrobe.
Drawing from ranch life, the energy of performance, and a love of vintage Americana, the label carries his own name and reflects a simple intention: to make the clothes he wants to wear. It's a way to share more of himself, beyond the music.
The Core Collection forms the foundation: denim, fleece, shirting, and outerwear built with integrity and intended to endure. Pieces made to be lived in and worn hard.
Seasonal collections explore Austin's evolving interests in music, art, and life on the road, translating the people, places, and influences around him into new silhouettes, materials, and graphics. Cowboy by day, rock star by night.
Design
Austin Post brings a new perspective to American dressing, drawing from the enduring codes of workwear, Western style, and vintage sportswear. Familiar silhouettes take on new proportions, textures, and finishes. Western lines find their way into fleece; suede meets denim. Pieces with individual character come together with a shared sensibility — instinctive, considered, and easy to wear.
Core Collection
The Core Collection is the foundation of Austin Post. It brings together denim, fleece, shirting, and outerwear in familiar cuts and substantial fabrics. These are the pieces we return to, designed to be worn together and become part of your everyday wardrobe. The approach stays consistent from season to season.
Made to be lived in. Worn hard.
Seasonal Collections
Seasonal collections follow our current interests in music, art, life on the road, and the people and places around us. We work those references into new silhouettes, materials, and graphics.
Runway shows and campaigns put the clothes in context. Casting and location are as much a part of the collection’s presentation as the clothes themselves. Each season introduces something new and builds on the ideas the brand started with.
Craftsmanship
Good clothes start with good fabric. Japanese denim, leather, and our signature 480 GSM Rodeo Fleece bring weight, texture, and character to the collection.
We consider how each fabric wears, how each silhouette fits, and how every detail comes together. The result is a wardrobe built for everyday wear, with pieces you’ll keep reaching for.
