About the Brand

Austin Post is an independent fashion brand founded by Post Malone and based out of Utah — a creative expression by a generational artist. Rooted in the duality of his life, the brand bridges the authenticity of the American West with a refined, modern sensibility. 


Each collection is an extension of lived identity — shaped by the textures of ranch life, the energy of performance, and a connection to vintage Americana. Through timeless silhouettes and purposeful materials, Austin Post defines a new language of modern American luxury. 

The brand’s core offering, the Permanent Collection, forms its foundation: denim, fleece, shirting, and outerwear built with integrity and balance, intended to endure. Each piece is made to be lived in, worn hard. 

Austin Post exists at the intersection of grit and grace — where authenticity becomes luxury, and the familiar is made new.