AUSTIN POST ON THE UTAH-WYOMING BORDER FOR THE INAUGURAL BRAND CAMPAIGN

After its Paris debut, Austin Post — the namesake label founded by Post Malone — introduces The Permanent Collection, the first ready-to-wear expression of the brand. Captured on the border of Utah and Wyoming, the Fall / Winter 25 Campaign extends the narrative of At First Light, translating the spirit of the runway into a lived expression of modern Americana.

Guided by craftsmanship and connection, the collection reflects Post’s own landscape and rhythm of life — pieces that speak to origin, honesty, and endurance.

Photographer: Robert Holland
Cinematographer: Brian Durkee