AUSTIN POST — “AT FIRST LIGHT” PARIS RUNWAY CAMPAIGN

Austin Post—the namesake label founded by Post Malone—introduces The Runway Collection, the second drop from "Season One - At First Light."

Shot in Paris at the Hôtel de Maisons (also known as the Hôtel Pozzo di Borgo), an 18th-century neoclassical mansion in the city’s Seventh Arrondissement once inhabited by Karl Lagerfeld, the campaign captures the collection on the same day it walked the runway.

Photographed on select models from the show, the styling highlights pieces available in Drop Two: hair-on leather statements, studded denim shirts, velvet jackets, and western-inspired leather fringe. Guided by craftsmanship and artistic expression, the collection reflects Post’s rock-star sensibility—leaning into a bolder, more elevated side of the brand first revealed on the Paris runway.

The first drop is available Sunday, February 1 at 9AM MT, with additional releases to follow weekly.

Photographer: Robert Holland
Cinematographer: Mats Meisen